Bogus Gold

Just another happy cash cow being milked to produce Hopenchange. Moo.

Mischke Nixed!
A tragic day in Twin Cities radio. Tom "T.D." Mischke, the last truly original radio talent in the Twin Cities metro, was fired today.

I will have more to say about this. For now I just turn to Mitch and flip a choice finger in the direction of Hubbard Broadcasting.
Mischke, the Sequel
I light of this, we have this:



I don't care about the recession and its effect on the middle class. Go buy some serious carats from R. F. Moeller, dammit. It's for Mischke.
And On The Wireless Was Mischke
Thanks to MinnPost's David Brauer we find out why Tommy Mischke was fired from the man himself:

Q: What reason did management give you for firing you?

A: On the day I was fired, I was handed a transcript of a conversation I had with my producer two weeks earlier. I remembered the conversation. I had been curious to know where the jingle for [Hubbard-owned] Channel 45 had come from. It's the little sing-song way they say "45."

I wanted to know who came up with it, how many other ways they thought to sing it, what talent they hired to deliver the jingle and how many different takes there were. I suppose I just wanted to learn the backstory behind a modern corporate jingle.

I asked my producer to call them and ask them, knowing full well these are fellow Hubbard employees. My producer refused. I think he was just tired of me having him do various things while he was busy trying to answer the phone.

So I picked up the phone and called them myself, on the air. I phoned downstairs, a receptionist answered, and I asked to speak to someone at Channel 45. She said, “Just a minute” and put me on hold. I then put the entire call on hold and asked my producer if he'd now please speak to them off the air so as to get a sense of where that jingle came from.

That's what I was fired for. Making that call to the receptionist without getting her permission.

This doesn't exactly endear Hubbard Broadcasting to me. I understand the phone call was an FCC violation. I also understand Tommy made these kind of calls on the air all the freaking time on his show for seventeen years. Suddenly it's a "no warning" firing offense? No severence pay either? For a guy supporting his family? There's a basic level of decency and fairness missing here. Is it any wonder R. F. Moeller pulled their advertising from the station in response?

And when it comes to their programming it's not like KSTP has great talent beating down their door to get in. They've never recovered from the day they let Jason Lewis get away. Losing Limbaugh wasn't their fault, but it certainly didn't help. And now they kick to the curb an on-air talent written about in glowing terms in the local and national press? Like they come across those all the time when they make a new hire?

I fully realize radio is a business, and they're in it to make money. I realize Mischke's show was always more of a critics choice than a ratings success. But it doesn't sound like any of that played a factor in his dismissal. So all one is left with is a baffling WTF moment from a floundering radio station who probably can't afford to lose more listeners.

More thoughts after the jump...


Related Posts (on one page):

  1. And On The Wireless Was Mischke
  2. Mischke, the Sequel
  3. Mischke Nixed!